About
Starting Semester: Fall 2025Assigned: No
Location: Peachtree Corners/ Toccoa
Synthetex
Client Profile
Synthetex is manufacturer of geoysnthetic products for erosion control systems. Its manufacturing facility is located in Toccoa, GA, with HQ in Peachtree Corners, GA. The company has been in operation for over 20 years and was acquired from Geoquest in 2023. Following the acquisition, Synthetex aims to expand and strengthen its market presence. The company's primary product is Hydrotex, and is currently developing new geosynthetic solutions. Synthetex serves clients globally, with 80% of its customer base in US and LATAM. Key market segments include marine/ coastal, mining, landfills, port/ harbor infrastructure.Project Description
Synthetex offers 3 main Hydrotex products: AB, US, and FP, each available in various thicknesses. So in total, there are around 40 products. Moreover, these products are sold either as bulk rolls or as fabricated (customized) solutions, with 90% of sales coming from fabricated products. Due to variations in material specifications, labor and overhead costs, optimizing the product mix is crucial to achieving financial targets.Additionally, the company experiences manufacturing downtime due to low production volumes. To improve efficiency, Synthetex seeks recommendations on product mix optimization to:
- Maximize profitability by aligning production with financial goals and market demands.
- Reduce downtime and optimize inventory levels.
Improve production scheduling and resource allocation.